FREN
Independent production supervision office, Paris.
Kind Paris oversees the production of brands' 360 campaigns, on their behalf. We protect the creative intent, hold the budget and secure every stage, from brief to master delivery.
(almost)
1,000
Any one of them can turn a great project into a campaign that misses the mark. We follow every one, from brief to master.
A major campaign brings together talent, international casting and tight schedules. When execution falters, the creative idea is what gives way. Our job is to prevent that.
We represent the brand from pre-production to delivery, on set and in post-production.
Full budget management, negotiation on the brand's behalf, cost tracking and reporting, alongside procurement.
We coordinate brand, agency, talent and suppliers, involving the contacts the brand designates.
Estimates, contracts, third-party rights, schedules and deliverables: every commitment is put in writing and checked.
We supervise 360 campaigns: all the content for a launch, produced together, under a single line of control.
Kind coordinates the exchanges between everyone involved. The brand keeps a clear view, and everyone knows what they have to deliver.
Analysis of creative and technical needs, production strategy, recommendations aligned with the brand, the budget and the schedule.
Strategy approvedCompetitive bidding for directors, photographers, production companies, post-production, stylists and set designers, one strand at a time.
Suppliers selectedNegotiation on the brand's behalf, consolidated estimates, clearance of third-party rights (sets, props, wardrobe, jewellery).
Commitments in writingSchedules and approval timelines, logistics, locations, crew coordination.
Approval milestonesOn-set supervision, decisions on the unexpected, compliance with safety, ethical and legal rules.
Overages by written amendmentFollow-up of the work, checking deliverables against the brief, the brand guidelines and broadcast specifications.
Compliant mastersHouses that entrust us with their launches, campaign after campaign.
Kind Paris, 17 rue Dupetit-Thouars, 75003 Paris
Founder and President
For more than fifteen years at McCann, she led the productions made for L'Oréal. She knows the creative demands, operational constraints and approval standards of major brands.
In 2017 she founded Kind Paris on a simple idea: to secure campaign execution through an independent supervision model that works directly for marketing teams.
Managing Director
More than twenty years in commercial film production, from technician to producer and then company head, including five years with the Iconoclast group. Former president of the APFP, the French association of commercial film producers.
He knows the mechanics and trade-offs of high-stakes productions from the inside, and helps brands make decisions and control risk.
Deputy Managing Director
More than twenty years agency-side, at McCann Beauty, Publicis Luxe and BETC Luxe, leading 360 campaigns in constant contact with marketing, creative and production teams.
As clients' day-to-day contact, she oversees operations and ensures smooth projects, schedules kept and reliable execution.
Titem Mouici, President of Kind Paris.
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Office photograph: Kind Paris. Site design and build: Kind Paris.
